Brand Focus: J.Lindeberg
Formed in Stockholm, 1996 after the founder and namesake Johan left his position as marketing director for Diesel, the J.Lindeberg brand originated from the idea that traditional golfwear at the time unnecessarily sacrificed style for performance and if these two qualities could be combined, clothing could be created that would look great off the course while ensuring peak performance on it.
Since then, J.Lindeberg have become recognised across the world for reinventing and refreshing golfwear; bridging the gap between performance focused activewear and the style of more mainstream fashion brands while simultaneously bringing disruptive, bold and provocative looks to the golf course to better suit a more contemporary player. The ambitious fusion of ideas, activities and cultures has allowed the brand to emerge at the forefront of the golfwear sector with refined outfits that are perfectly suited to a more active lifestyle.
With brand ambassadors across the PGA and LPGA, J.Lindeberg are recognised as arguably the largest clothing brand in the world of golf and one of the most pioneering, renowned for their commitment to performance along with styles and designs that continually push the boundaries of what activewear can be; their desire to innovate has led to the brand more recently branching out into everything from skiwear to golf shoes.
