Brand Focus: Mallet
Founded in 2015 by reality TV star Tommy Mallet with a commitment to redefining the luxury footwear space, Mallet have gone from strength to strength over their first ten years in business. By focusing on attainability while remaining on-trend with their designs, the brand have ensured that even their most premium silhouettes and designs are made affordable in order to appeal to the younger, fashion-conscious demographic that were previously bereft of options and variety.
Mallet's strategic placement within some of the biggest fashion retailers in the world has allowed the brand's aspirational reputation to flourish, and a United States debut in 2021 led to a surge in popularity along with a host of new retailers and collaboration opportunities. While initially aimed at the nightlife and clubbing scene, this early growth encouraged a pivot from Mallet toward bringing their unique aesthetic to more comfortable, everyday footwear for a broader audience that was now worldwide. Remaining authentic and true to the original vision of the brand is still a key focus with the release of each new collection.
The eventual release of a clothing line under the Mallet name - built on the same design principles as the footwear - impressed loyal customers of the brand while inviting new fans to bridge the gap between premium and streetwear in their own wardrobes. Sustainability and environmental concerns are a key focus of this area of the business and the vast majority of each collection is manufactured using organic materials and ethical practices to ensure these are addressed. Every release is designed with the concept of attainable luxury in mind and can be combined perfectly with the brand's footwear.
